THE CRAFT WEST BLOG

Annex Ale Project Releasing Loud Hailer New England IPA

CALGARY, AB – Annex Ale Project has announced the release of a new beer with an old school promo strategy.

Loud Hailer (6.6% abv):

Loud Hailer is a bold and hazy New England IPA with notes of papaya, pineapple, and honeydew. While promising to be newsworthy based on deliciousness alone, the real story here lies in how we’re launching it—which is without the use of social media channels.

In this day and age, the almighty algorithm makes or breaks businesses and empires alike. With this release, we’re trying our hand at analog-lite and taking our @s out of the equation to approximate self-promotion the old-fashioned way; through word of mouth.

Loud Hailer can be pre-ordered now via the Annex Ale Project online store, and will be available for order pick-up or walk-in purchase at the brewery tomorrow (October 6th) starting at 12:00 noon. It will also be in stock at select retailers and licensees in Alberta while supplies last.

Source & Photo: Annex Ale Project

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