THE CRAFT WEST BLOG

Beau’s Brewing and Steam Whistle Brewing Announce Partnership

TORONTO & VANKLEEK HILL, ONSteam Whistle Brewing and Beau’s Brewing have announced that they have entered into an “alliance that will see the two craft brewing leaders join forces to sell and distribute their pooled portfolios in Ontario.”

“We refuse to be slowed by the pandemic-based hospitality industry impacts,” said Beau’s co-founder and CEO, Steve Beauchesne, in a joint statement. “This new bold alliance between Steam Whistle and Beau’s gives us resiliency and capacity for growth. Together, Beau’s and Steam Whistle are living the spirit of innovation and collaboration that the craft beer community is known for.”

“Steam Whistle and Beau’s are stronger together,” added Greg Taylor, co-founder and CEO of Steam Whistle. “Our combined line-up of leading brands is, we believe, the most outstanding craft beer portfolio in the country. There’s a great future of quality craft beer for our beloved fanbase.”

The statement also notes that the breweries are “approaching this sales and distribution partnership with the advantage of shared values that include active employee ownership and a demonstrated commitment to leadership in environmental stewardship,” and that “Beau’s mainly-ale and Steam Whistle’s mostly-lager line-ups combined now position the pair to offer customers a diverse and crowd-pleasing portfolio of loved and respected craft beer brands.”

Products from both breweries, as well as the Phillips Brewing and New Belgium Brewing brands that Steam Whistle brews and distributes in Ontario, will be represented by a joint sales force, while all warehousing and delivery will be consolidated under Steam Whistle’s distribution team.

For more details, see the full announcement on the Beau’s and Steam Whistle websites.

Source: Beaus Brewing and Steam Whistle Brewing

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