THE CRAFT WEST BLOG

Superflux Beer Company Brings Back Icy-Cool Lager

VANCOUVER, BC – Superflux Beer Company has announced the return of a special collaboration with Icy-Cool Auto, a neighbourhood auto shop located across the street from the brewery.

Icy-Cool Lager (4% abv) is described simply as “a light lager brewed with Saaz and lagered for 8 weeks before packaging.”

More importantly, it will support a worthy organization in the local community:

Last year, we made a beer for the auto shop across the street. Not your typical collaboration, but they’re cool-ass neighbours. It’s just a simple light lager, but, we were really blown away by the response this created. It underscored to us how important good neighbours are and how much all of you seem to appreciate that simple notion. In that spirit, we felt like we should revisit why we make this beer, make more of it, and use it as an initiative to raise money for our community. You know, spread the neighbourly love.

In honour of this beer we will be making a $5,000 donation to Ray-Cam Community Association, a charitable organization operating in the Downtown Eastside of Vancouver, one of Canada’s poorest postal codes. The Community Association supports the work of RayCam Co-operative Centre which offers programs low-cost to youth, families and seniors who live in the area. Programs are geared to meeting the challenges of our community, including food security, safety and the educational, social and recreational needs of our members.

Icy-Cool Lager is available now – along with a limited edition Icy-Cool t-shirt – at the Superflux retail store and online shop.

Source & Photo: Superflux Beer Company

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