THE CRAFT WEST BLOG

The Establishment Brewing Company Releases Brave Noise Pale Ale

CALGARY, AB – The Establishment Brewing Company has announced its participation in an international brewing collaboration that aims to “create a safe and discrimination-free beer industry, especially for women, BIPOC, and LGBTQIA+ individuals, through inclusive environments and transparent policies.”

Brave Noise Pale Ale (4.5% abv) has been spearheaded by Brienne Allan, a former employee of Notch Brewing who triggered a #MeToo-style reckoning last year when she opened up her Instragram account to stories of harassment and discrimination experienced by those in the craft beer industry.

Brave Noise is being brewed by more than 200 breweries around the world, with each brewery including a QR code on the label that links to their Statement of Values or Code of Conduct, and donating the proceeds to an organization that supports the mission of the collaboration.

Brave Noise Pale Ale is available now at the Establishment Brewing retail store and online shop. Proceeds will be donated to the Hop Forward Society, “a volunteer-driven initiative that works with community members and business partners in the pursuit of a diverse, inclusive, equitable, and accessible craft beer industry in Alberta.”

Source & Photo: The Establishment Brewing Company

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