THE CRAFT WEST BLOG

Tomorrow Brew Co. Brew Aid Series Continues with At The Ready Lager for Wounded Warriors Canada

TORONTO, ON – Tomorrow Brew Co. has announced the latest edition in its Brew Aid series of beers in support of “selected charities to improve life in Ontario.”

At The Ready (4.5% abv) is a “crisp and clean lager” that will raise funds for Wounded Warriors Canada:

First responders need our support now more than ever, especially as the pandemic continues to take its toll. We count on Fire, Police, EMT’s and military service men and women to be “at the ready” every day. But stress and trauma take their toll. In fact, available Canadian data show that up to 35% of first responders will develop Operational Stress Injuries. In addition, about one third of our military have difficulties making the transition to civilian life.

Wounded Warriors Canada is there to help, by providing evidence-based care to create an environment of compassion and resiliency in supporting the mental health needs of our veterans, first responders and their families. It delivers over 330,000 hours of clinical treatment annually, and 100 PTSD service dogs are supported each year. Wounded Warrior Canada programs are all designed to address the evolving needs of first responders and their families and include trauma-informed workplace training, and a range of spousal and youth programs.

At The Ready is available now at LCBO locations throughout Ontario. 25 cents from each can sold will be donated to Wounded Warriors Canada.

For more details, see the full release announcement.

Source & Photo: Tomorrow Brew Co.

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